The Top 10 Resources to Manage Your Client’s Social Media

content calendar managing content social media content the social biz breakdown Jan 02, 2024

We're all about social media management in this corner of the internet, but managing content can mean needing the wisdom of experts in the field or help from those who have done it before.

Knowing where to start gathering resources can be challenging.

Read on to discover my top 10 resources to help you manage your client’s social media. 

#1. The Social Biz Breakdown

Yes, we're all about learning from the comfort of our homes and computers and sometimes you just need someone to show us HOW to do it.

In The Social Biz Breakdown, I show you exactly what you need to onboard a client properly, the correct systems you need to have in place to ensure everything flows smoothly, and how to stay out of the content creation block you may experience from time to time. 

Ready to learn the ins and outs of social media management? Learn more here.

#2. Canva

This versatile graphic design tool is perfect for creating engaging visuals and graphics for social media posts.

I have no idea where I would be in my business without this amazing tool. I almost feel bad for trained graphic designers because Canva makes it so easy!

Are you using Canva in your business?

#3. Buffer

Ideal for scheduling posts across multiple social media platforms, providing analytics, and collaborative planning with team members.

If you haven’t used Buffer before or use a different scheduler, then you know how important and time-saving they are. 

Which scheduling service do you use? I also like Sprout Social.

#4. Mockups or Templates

In the early days of my social media management business, I was on the lookout for an easier way to do something, such as templates or freebies, but nothing felt quite right.

Every time I tried to create something, I kept getting stuck because I didn’t know what tools to use or I knew it could look better. And this all came with time. 

What I needed was something that would help me get to the end result quickly and easily, without recreating the wheel and sitting in front of my computer for hours. So I created it, and now you can save all that trial and error! 

Download my free Social Media Mock-Up Template.

#5. BuzzSumo

Helps in content discovery by identifying trending topics, analyzing competitors' content performance, and finding influencers in specific niches. It also provides content insights and data-driven recommendations for improvement.

I love using BuzzSumo to stay updated on the latest trends in my industry and to see how my competitors' content is performing. It's also a great tool for finding influencers who can help amplify your message and reach a larger audience. With their data-driven recommendations, I've been able to improve my content strategy and see better results. 

Give it a try and see the difference it can make in your content marketing efforts!

#6. Google Analytics

Essential for tracking website traffic driven by social media, analyzing audience behavior, and evaluating campaign performance. With Google Analytics, I can see which social media channels are bringing in the most traffic, how long users are staying on my site, and which pages they are visiting. This valuable information allows me to tailor my social media strategy to better engage my audience and drive more conversions.

Plus, with its easy-to-use interface and customizable reports, Google Analytics makes it simple to track important metrics like bounce rate, click-through rates, and conversion rates. It's an essential tool for any business looking to make data-driven decisions and improve their online presence.

So if you're not already using Google Analytics, I highly recommend setting it up as soon as possible. Trust me, you won't regret having all that valuable data at your fingertips!

#7. AI Software

AI tools have become so big in the online space recently. I use ChatGPT and Jasper daily to help me come up with content, find ideas, and write copy.  It's like having a virtual assistant that never sleeps and is always ready to help.

AI software can also be used for social media management, email marketing, and even customer service. These tools are constantly learning and adapting to your needs, making them incredibly efficient and effective.

Not only do AI tools save you time, but they also offer valuable insights and suggestions that can improve your overall strategy. With the right AI software, you can streamline your processes and stay ahead of the competition.

Don't get left behind in this technology-driven world - start incorporating AI into your business strategy today! Trust me, it's worth every penny.t

#8. Zoom or Microsoft Teams

This may seem out of place but I need to connect with my clients, at least once a month, to determine what the next month’s social posts will look like and what I need to create, and for that, I rely on Zoom.  It allows for face-to-face communication and screen sharing, making it easier to collaborate and brainstorm ideas. Additionally, I can record the meeting for future reference.

Microsoft Teams is also a great tool for remote collaboration - it includes chat features, file sharing, video conferencing, and more. Both Zoom and Microsoft Teams make it easy to stay connected with your team no matter where they are located. And with AI integrations, these tools can become even more efficient by automating tasks and offering insights into team productivity.

Which service do you use?

#9. Trello

Trello is a MUST for me and my clients. I get a lot of “really” faces when I mention that I use Trello and I love to explain why I use it. 

  1. It’s FREE for both myself and my client to access and use
  2. I’ve created the perfect system to manage my client’s content on Trello that easy for them to see and approve

I also use it for project management and getting tasks done. My online checklist! I also like to use ClickUp at times, but Trello is the easiest for my client so I stick with that. 

#10. Social Media Channels

I saved the one that most people don’t think about for last. I wouldn’t be able to create and manage my client’s social media channels without viewing their competitor's channels as well. So - what do I mean by this? You want to see what others within your client’s niche are doing. Not to copy them, but to ensure you are “meeting the mark”. 

When I onboard a new client, I always ask them who they follow / admire or who their competitors are. This is such a great help to understand my client’s niche!

Do you agree? 


Anything you would add to this list?

Is there anything else you would add? I’d love to know. If so, send me a DM on Instagram and let me know you read the blog and what you’d add. 

I’m always on the lookout for useful resources to help other social media managers manage their client’s profiles more effectively and save time. 

It’s actually why I started Kel Cee & Co. I was on a quest to stop living paycheck to paycheck for  4 years, but it never clicked until I stumbled upon a blog post about how a virtual assistant can help a business owner.

I am honored to be included in this list of excellent resources. (sure, I added them myself, but hey, I only recommend resources that have worked for me.)

You can always find me on Instagram and Facebook sharing tips & tricks on social media, small business ownership, and social media management.

Join the fun

What’s next?

Ready to leap into the world of social media marketing? Equip yourself with the necessary skills and systems by joining "The Social Biz Breakdown"—your guide to onboarding, systems, content creation, and more!

The Social Biz Breakdown

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