Building Your Social Media Management Toolkit: Essential Software and Apps

social media start a business Feb 05, 2024

Like a carpenter's toolkit, a social media manager needs their own set of tools to build and maintain their online presence. However, instead of hammers and nails, we’re talking about software and apps!

Twitter Management: TweetDeck

Gone are the days of tirelessly scrolling through your Twitter feed. With TweetDeck, you can easily manage multiple accounts and create customized columns for hashtags, mentions, and more.

Visual Content Creation: Canva

Want to make eye-catching graphics but not a graphic designer? No problem! Canva has tons of templates and easy-to-use tools for creating professional-looking visuals.

Analytics: Sprout Social

Knowing your audience is key in social media success. Sprout Social provides detailed analytics on your audience demographics, engagement rates, and more to help you strategize.

Hashtag Research: Hashtagify

Finding the right hashtags to use can be tricky. But with Hashtagify, you can search for popular hashtags related to your content or industry to boost your reach.

Team Collaboration: Asana

If you're working with a team on social media management, Asana is the perfect tool for delegating tasks, setting deadlines, and communicating all in one place.

Content Curation: Feedly

Stuck on what to post? Use Feedly to curate articles and blogs from trusted sources in your industry and share them with your followers.

Video Editing: InShot

Videos are becoming increasingly popular on social media but editing them can be daunting. InShot makes it easy with its user-friendly interface and various editing features.

Influencer Marketing: BuzzSumo

Want to collaborate with influencers? BuzzSumo helps you find influential users in your niche and analyze their engagement rates so you can choose the right partnerships.

Notetaking: Evernote

As a social media manager, you’re constantly brainstorming and jotting down ideas. Keep all your notes organized with Evernote, accessible on all your devices.

Wrap It Up

With these essential software and apps in your social media management toolkit, you’ll have everything you need to elevate your online presence and reach new heights!

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What’s next?

Ready to leap into the world of social media marketing? Equip yourself with the necessary skills and systems by joining "The Social Biz Breakdown"—your guide to onboarding, systems, content creation, and more!

The Social Biz Breakdown

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